Zoya Couture Invitation Suite

Who are you?
Arti Anand
ZOYA Couture
1-866-611-ZOYA (9692)
zoyacouture.com

What do you do?
Wedding Invitations (Custom Design and Ready to Order), Event Stationery (Place cards, table numbers, Menus, Programs, Signage), Marketing Collateral.

Where are you based?
Washington, DC – but we often work with brides around the nation. Samples are mailed, design and proofs discussed over phone and e-mail, and final orders sent via FedEx.

When and How did you get started in the South Asian wedding industry?
I grew up around weddings! My parents owned a South Asian wedding decor company and I spent my weekends helping them with the creative design and set-up. I had been doing freelance graphic and web design for several years before I decided to apply it to the wedding invitation industry.

Why do you do what you do?
I love weddings – there’s something magical about them. While South Asian weddings in particular are so glamorous, most couples in the States have a hard time selecting invitations that marry their South Asian heritage with their modern, chic lifestyle. I love working with couples to find their individual styles and translating that to invitations that they have envisioned.

Do you work exclusively on South Asian weddings?
Not exclusively, but a majority of our brides are of South Asian descent.

What are some mistakes you see most South Asian brides (and families) make?
Playing by the rules. Throw the rule book out! Brides and families begin their discussions with how they’ve seen other people do it, or how things have been done for generations. Don’t be afraid to get creative and try things differently. Create a wedding that’s beautiful to you, as its yours to experience and remember.

Do you only cater to certain budgets only?
We try our best to work with all budgets, but find that most of our brides are generally looking for exclusive, luxurious invitations that no one else has seen or done before. From silk folios to engraved coins – our creative brides always find unique ways to make their invitations stand out!

Describe a particularly memorable wedding you’ve worked on.
The invitation suite captured in the attached image (captured by Regetis Photography) is for a South Asian destination wedding in Puerto Rico in early 2010. It has been so much fun working with the extremely creative couple and their wedding planner. They have great style and will be reflecting this design theme throughout their wedding day materials. We’re excited to see how the events come together!

What’s your number one wedding tip?
Enjoy every minute of it. Wedding planning can get stressful – but don’t let little setbacks bring you down. Remember that at the end of the day, the purpose of the day is to be united with the one you love! Best wishes with your wedding planning!